App State Online Bachelor of Science in Business Administration (BSBA) in Business and Marketing

Finish Your Degree and Advance in Business and Marketing

Career

90% job placement rate and active recruitment from top employers

Transfer Student

Transfer-friendly program including experiential and prior learning credit

Tuition

Tuition is $424 per credit hour plus fees for Fall 2026, and $412 per credit hour plus fees for Summer 2026*

*$509 per credit hour and $494 per credit hour, respectively, for out-of-state students; tuition subject to change

Learn more about the BSBA in Marketing at App State Online.

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Make Your Move in Strategic Marketing for Business

Marketers work in every industry. They sell products and services, build brands and influence people to take action. No matter how the world changes, marketing will continue to be essential to businesses and organizations — and you can prepare for long-term success with App State Online’s BSBA in Marketing.

With personalized support, a powerful alumni network and a 90% job placement rate, you’ll graduate with the confidence and connections to support organizational growth in your community.

To best serve our degree-completing students, this program requires at least 24 semester hours of transfer credit with a minimum GPA of 2.25.

It’s time to finish what you started. Advance your career in marketing with App State Online.

Get In-Demand Business and Marketing Expertise

You can earn your marketing degree from one of the largest and most respected undergraduate business schools in North Carolina, backed by AACSB accreditation — a distinction held by just 6% of business schools worldwide.

During your time in the BSBA in Marketing Flight Path Program, you’ll learn to:

  • Analyze consumer behavior to inform strategic business decisions across a variety of markets
  • Develop and implement marketing strategies that combine business acumen and core principles of branding, pricing, promotion and distribution
  • Build brand strategies and execute digital marketing campaigns using social media and other relevant tools
  • Leverage data analytics and digital tools to evaluate marketing performance and optimize campaigns for businesses
  • Communicate effectively in professional marketing contexts using written, oral and visual media
  • Apply ethical and sustainable practices in marketing strategy and decision-making

Flight Path Programs

Flight Path Programs are designed specifically for returning, adult learners who are balancing work, family, and life responsibilities. These fully online programs offer the flexibility and convenience needed to fit education into a busy schedule, with multiple start dates throughout the year, so you can begin when the time is right for you.

Courses are offered in a condensed format, allowing you to focus on fewer classes at a time — making it easier to stay on track, complete your program, and move confidently toward your academic and professional goals.
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Potential Careers With a BSBA in Marketing

Our BSBA in Marketing touts a 90% job placement rate. Top employers like Bank of America, Lowe’s, Hanes and more actively recruit our graduates because we have a reputation for producing impact-ready professionals who can deliver business results.

Graduates of the program pursue roles including:* 1

Web Developer / Digital Designer

Median Annual Salary: $95,380

Market Research Analyst

Median Annual Salary: $76,950

Editor

Median Annual Salary: $75,260

Public Relations Specialist

Median Annual Salary: $69,780

Graphic Designer

Median Annual Salary: $61,300

Curriculum & Courses

The BSBA in Marketing Flight Path Program requires 120 total credits to graduate, which includes 41 hours of general education courses, 3 hours of a Foundations of American Democracy course, 53 hours of Walker College of Business courses, 6 hours of core marketing courses, 9 hours of general marketing courses, and 27 elective hours.

Keep in mind that you’re required to transfer in with at least 24 credit hours. Any additional, applicable transfer credits you have can significantly reduce your required hours and time to graduate. The required courses include the following:

Walker College of Business Core Requirements (53 hours)

RC 1000 – Expository Writing (3)
An introduction to the various types of expository essays.

MAT 1035 – Business Mathematics With Calculus (3)

This course is an overview of algebraic concepts and a thorough treatment of functions such as rational, logarithmic, and exponential.

ACC 2100 – Principles of Accounting I (3)
The initial course in the theory and practice of financial accounting. Topics emphasized include the preparation, reporting, and analysis of financial data.

BUS 2001 – Business Career Development (1)
A survey of career and co-curricular opportunities for business majors. Students will explore the job market and develop job search skills and abilities as they assess and convey their education and experience.

CIS 1060 – Business Analytics using Spreadsheet Technology (3)
This course introduces students to business analytics using spreadsheet technology.

ECO 2030 – Principles of Microeconomics (3)
A brief introduction to the study of economics followed by an in-depth analysis of microeconomics.

ACC 2110 – Principles of Accounting II (3)

A course dealing with the concepts and development of accounting data for decision making. 

ECO 2040 – Principles of Macroeconomics (3)

An in-depth analysis of macroeconomics including: aggregate economic measures; aggregate supply and demand analysis.

ECO 2100 – Business and Economic Statistics I (3)

A study of statistical tools used to analyze business and economic problems.

ECO 2200 – Business and Economic Statistics II (3)

Applications of statistical tools to a variety of business and economic situations. 

LAW 2150 – Legal Environment of Business (3)

An introduction to the legal environment in which business must operate. Selected areas of the law are investigated as well as the historical, political, cultural, ethical and technical context in which law exists and operates. 

RC 2001 – Introduction to Writing Across the Curriculum (3)

This course introduces students to writing across the curriculum. 

CTE 3340 – Business Communications (3)

Students gain experience in written and spoken business communications. Activities include writing e-mail, memoranda, letters, proposals, and reports. 

or

ENG 3100 – Business Writing (3)

This course emphasizes advanced applied business writing genres, such as specialized letters and memoranda, resumes, proposals, analytical and fact-finding reports, and other essential forms of professional communication and research.

FIN 3680 – Introduction to Finance (3)

An introduction to the field of finance in the private sector. 

MGT 3630 – Introduction to Organizational Behavior (3)

A study of individual and small group behavior in a work setting with focus on how this knowledge is reflected in current management theories.

MKT 3050 – Principles of Marketing (3)

An introductory study of the marketing process in advanced market economies. Consideration of psychological theories and determinants of buyer behavior. 

SCM 3650 – Production and Operations Management (3)

An introduction to the basic functions and concepts involved in managing the production and operations function of an organization. 

MGT 4750 – Strategic Management (3)

Integrates and draws upon knowledge gained in the business disciplines to develop a holistic perspective of organizations competing in dynamic domestic and global environments.

BUS 4000 – Business Capstone Experience (1)

This course synthesizes the knowledge gained in the business discipline by using comprehensive integrative exercises.

Marketing Major Common Core (6 Hours)

MKT 4620 – Marketing Research (3)

Techniques involved in the specification, collection, analysis, and reporting of marketing information.

MKT 4650 – Strategic Marketing Management (3)

An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting.

General Marketing Concentration (9 Hours)

MKT 3240 – Integrated Marketing Communications (3)

Intensive investigation of the field of advertising to include a review of the history and the economics of advertising, research, copy, layout, production, budgeting, and advertising organization.

MKT 3260 – Managing Distribution Channels (3)

The study of distribution as a strategic tool in the marketing mix.

MKT 3270 – Consumer Behavior (3)

An examination of the psychological, sociological, and economic theories of buyer behavior.

Elective Hours (27 hours)

Students must complete 27 hours of electives, including the following:

  • Six hours of marketing electives at the 3000/4000 level (Students may only count 3 hours of either MKT 3900 or MKT 3910 towards the marketing major electives. The internship cannot be the last credits earned.)

  • Six hours of College of Business electives at the 3000/4000 level (can’t use FIN 3010 or MGT 3010)

  • Fifteen hours of free electives at any level, inside or outside of the College of Business (can’t use ACC 1050, FIN 3010 or MGT 3010)

Global Issues Requirement (2 Credit Hours)

This requirement can be met by satisfying one of the following:

  • One international business course
  • Business faculty-led study abroad (minimum three hours)
  • Semester-long study abroad for credit
  • Full-time 400-hour minimum international internship for credit
  • Foreign language courses at or above the 3000 level
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Where Do BSBA in Marketing Graduates Go on To Work?

App State alumni are bringing the skills they learn to impactful marketing roles supporting a wide variety of organizations and industries in North Carolina and beyond. Take a look at some job roles among recent graduates of App State’s BSBA in Marketing program.

  • Sales Executive at AssuredPartners

  • Business Development Representative at Bandwidth

  • Sales Representative at E. & J. Gallo

  • Marketing Coordinator at Latitude Aero

  • Digital Media Specialist at Magic Mile Media

  • Marketing Manager at Tiki Tropical Treats

  • Digital Marketing Specialist at Townsquare Interactive

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“Our field-experienced faculty strive to provide content that gives students a competitive advantage. We integrate the latest technology and emerging strategies into every course, ensuring our students are prepared to make an impact in their organizations.”
Dr. James E. Stoddard
Professor and Chair, Department of Marketing and Supply Chain Management

Tuition & Aid

Credit Hours Resized

$424 per credit hour tuition* + tech and textbook fees for Fall 2026
*$509 for out-of-state students; tuition subject to change

Academics

120 credits

Tuition

Financial aid available

App State Online is proud to provide top-quality marketing education at an accessible price. U.S. News & World Report ranks Appalachian State University as:

  • Top 2 in Top Public Schools (South)
  • Top 2 in Best Colleges for Veterans (South)
  • Top 3 in Best Regional Universities (South)
  • Top 16% nationwide in Best Online Bachelor’s Programs

This ensures a sound return on your investment, as we’re nationally recognized for valuable education.

Note: For Summer 2026, tuition is $412 per credit hour plus fees for in-state students and $494 per credit hour plus fees for out-of-state students.

Learn More
Calendar
Flexible Coursework

Multiple eight-week term starts are available with flexible scheduling allowing you to work at the time and pace that makes sense for you.

Top-Ranked Program
Respected by Employers

Our graduates benefit from active recruitment from top employers like Bank of America, Cisco, Grant Thornton LLP and more — resulting in a 90% job placement rate and average starting salaries of $53,000 per year.

Transfer Student
Transfer Friendly

Transfer-friendly policies allow you to save money and time in completing your degree.

Faculty
Expert Faculty

You’ll learn from full-time faculty who bring a powerful mix of academic credentials and executive-level experience, delivering a curriculum that blends theory with real-world marketing application.

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AACSB Accredited

The Walker College of Business at App State has been accredited by AACSB International since 1976.

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Nationally Recognized

U.S. News & World Report ranks Appalachian State University as the No. 1 Most Innovative and No. 2 overall public university in the South and among the top 16% nationwide for online undergraduate programs.

The next class start date is approaching. Don’t wait to apply!

Online Learning Made Personal

Online learning at App State is all about connection — connecting with your peers, faculty and career aspirations. You’ll be welcomed into a dynamic community that truly cares about your success.

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What You Need for Admission

The minimum requirements for admission are as follows:

  • 24 or more hours of transferable credit.
  • Applicants must have a cumulative GPA of at least a 2.25 across all coursework.
  • Applicants must have earned a C (2.0) or better in coursework for it to be considered transferable. Other requirements may apply.
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About App State Online: Flight Path Programs

As a premier public institution, Appalachian State University prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. App State Online allows you to connect to a top-tier campus, from wherever you are. Get a high-quality education that adapts to — and enriches — your lifestyle. With flexible, interactive bachelor’s and graduate programs accredited by the Southern Association of Colleges and Schools Commission on Colleges and courses designed, developed and taught by the same faculty who teach on campus, Flight Path programs allow you to create your own success and transform your life.

Campus Sunset About

1General labor market and salary data are sourced from the U.S. Bureau of Labor Statistics. Salary and employment outcomes vary by geographic area, previous work experience and education. App State does not guarantee employment placement, salary level or career advancement. Additional training and experience may be necessary for leadership positions.